If you’ve followed my social media profiles for longer than a day, you’ve probably noticed that I’m a huge fan of content curation.
In my opinion, it’s one of the fastest and most productive ways to get awesome content on your site.
Period.
And becoming known for sharing useful, thought provoking or inspiring content on your site helps build huge credibility by generating massive value for your target audience.
If you do it well…
If you do it consistently…
And if you do it with a specific content strategy in mind…
You COULD effectively build your audience and drive a ton of traffic in the process.
But as with most things in life, nothing is guaranteed.
I see so many people doing it all wrong.
I see these people looking at others out there, who are successfully curating content, and they just want to jump on the bandwagon, without really understanding the key drivers that make curation such an effective strategy.
They look at all these folks “sharing other people’s content” and think that if they can find a good article and share it, that’s all there is to implementing an effective content curation strategy.
Sorry to burst their bubble, but they’re doing it all wrong.
You see, they mimic what they see, but they don’t fully understanding the other key components, so they end up missing key steps.
And the end result, well, it isn’t quite what they were hoping for.
If you check out any number of these so-called “content curators”, you’ll probably find that all they do is simply share a link to someone else’s content on their social media account.
Or they’ll repost someone else’s blog post, practically word-for-word, on their own blog, with a tiny statement to the effect that the content was originally posted on some other blog.
Yawn!
All this does is position them as low-value consolidators.
Not the high-value curators they were trying to be.
Sure, some of the folks who stumble on to these “consolidator blogs” may come back to check out other content in the future, but they don’t necessarily see the blog owner as an industry authority or as a value-adding commentator.
Just a low-value list builder.
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Don’t be a low value consolidator.
Be a high value curator.
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To elevate your status on the value tree, use the awesome content you share to create additional value for your audience.
It could be something as simple as an additional comment that helps summarize the value proposition of the original content.
Syndicated radio personalities like Howard Stern in the US, and Kylie Sandilands and Ray Hadley in Australia, don’t actually create the news, but they make a fortune commenting on it.
They check out daily news sources and then comment on them. Sometimes controversially.
They share their opinion about what they’ve discovered.
And yes, this means they stick their necks out and make a stand about what they’ve shared.
And as a result, millions tune in to their radio programs to hear what they have to say.
They aren’t low-value consolidators, simply reading the news to an audience who can very well read the news for themselves.
Instead, they choose to be high-value curators, guiding public opinion in the process.
Be like the pro curators and stick your neck out.
Become a commentator, share your opinion about the content and encourage other people to share your thoughts with others.
That’s how you use a content curation strategy to build your credibility and elevate your authority as a perceived industry expert.
Do you agree? Share this message with someone who needs to hear it, today.
Perhaps you disagree, if so, I’d be interested to hear why, let me know what YOU think.
Con
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